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Contractor Website Checklist: Pages and Content for Trade Businesses

A checklist for planning a contractor website with service pages, project galleries, and estimate request flows.

May 28, 20266 min read

Pages every contractor website needs

A contractor website needs to show what you do, where you work, and why homeowners should trust you.

  • Homepage with service overview
  • Individual service pages
  • Project gallery or portfolio
  • About page with license and insurance details
  • Service area pages
  • Estimate request form
  • Reviews and testimonials

Content every contractor website needs

Gather this content before building your website.

  • Service descriptions with scope and process
  • Project photos (before and after)
  • License number and insurance information
  • Certifications and affiliations
  • Customer reviews or testimonials
  • Service area list
  • Contact information

Building trust on a contractor website

Homeowners hiring contractors are making a high-trust decision. Display license information, insurance details, certifications, reviews, and project photos prominently.

Make it easy to request an estimate from every page. The estimate request form should be simple and specific to your trade.

Website planning disclaimer

SiteBuildHub helps plan websites. Results depend on your offer, market, traffic, copy, design, trust, and follow-up. No guarantee of leads, rankings, sales, or conversions is made or implied.

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