Start with your services
The core of a service business website is the services section. Each service should have its own page with a clear description, process, and call to action.
If you offer multiple services, create a services overview page that links to individual service detail pages.
Add trust and credibility pages
Service businesses need trust signals. An about page with your story and credentials, a reviews section, and case studies or project examples help visitors feel confident.
Display trust signals prominently. Do not bury them on a separate page that visitors may never find.
Make contact easy
Your contact page should offer multiple ways to reach you. Include contact information in the header or footer of every page.
For service businesses that need estimate requests, a dedicated request form with project details helps qualify leads before the first conversation.
- Phone number visible on every page
- Contact form on contact page and service pages
- Email address
- Map embed if you have a physical location
- Hours of operation