Audit your current website
Before making changes, review your current website. Check which pages exist, what content they have, whether contact information is consistent, and how the site performs on mobile.
Make a list of what is missing, what is outdated, and what needs improvement.
- List all current pages and their content status
- Check contact information consistency
- Test mobile experience
- Review page speed
- Check for broken links or forms
Improve your content
Update outdated copy, add missing pages, and improve content quality. Make sure each page clearly explains what you offer and why visitors should choose you.
Strengthen local signals
Add or improve location pages, ensure your business name, address, and phone are consistent, add a map embed, and include local keywords naturally in your content.
Reviews and local citations also support local search visibility.
Improve trust signals
Add reviews, testimonials, certifications, license information, and before-and-after photos. Trust signals help local visitors feel confident choosing your business.