Step 1: Define your website goals
Before planning pages, define what your website needs to do. Is it meant to generate inquiries? Showcase services? Build credibility? Sell products? Your goals determine your page structure.
Write down the top 3 actions you want visitors to take. Everything else in your website plan should support those actions.
Step 2: List the pages you need
Most business websites need at least a homepage, services or products page, about page, contact page, and a few supporting pages like FAQs or testimonials.
SiteBuildHub provides page checklists for common business website types so you do not miss important pages.
- Homepage
- Services or products page
- About page
- Contact page
- FAQ or testimonials
- Individual service or product pages
Step 3: Plan content for each page
Each page needs specific content. Headlines, body copy, images, calls to action, and trust signals. Plan what each page needs before you start writing or building.
A content checklist for each page type helps you stay organized and ensures nothing gets missed.
Step 4: Structure your navigation
Navigation should be simple and clear. Visitors should find any page within 2 clicks. Group related pages and use descriptive labels.
Avoid deep navigation hierarchies. Most business websites work well with a flat structure.
Step 5: Create a launch checklist
Before going live, check every page, test every form, confirm mobile responsiveness, set up analytics, and verify SEO basics. A launch checklist prevents embarrassing post-launch fixes.