Landing page sections checklist
Every landing page needs specific sections to be effective. Use this checklist to make sure nothing is missing.
- Headline that matches the traffic source
- Subheadline that clarifies the offer
- Social proof near the top
- Benefit or feature sections
- Trust signals and testimonials
- Clear call to action above and below the fold
- FAQ or objection-handling section
Landing page copy checklist
Good landing page copy is focused and specific. Use this checklist to review your copy before launch.
- Headline addresses the visitor's need
- Copy focuses on benefits, not features
- Social proof is specific and credible
- Call to action is clear and action-oriented
- No distractions or unrelated information
- Copy matches the traffic source message
Landing page launch checklist
Before sending traffic, confirm everything works.
- Form submits correctly
- Page loads fast on mobile and desktop
- Tracking is installed and verified
- Copy matches ad or email message
- No navigation or exit distractions
- Thank you page or confirmation is set up