Pages and content
Before launching, confirm every planned page exists, content is proofread, images are optimized, and internal links work.
- All planned pages are built and populated
- Content is proofread and accurate
- Images are optimized and have alt text
- Internal links work correctly
- Contact information is consistent across pages
- Legal pages are published
Technical setup
Technical issues can hurt user experience and search visibility. Check these before going live.
- SSL certificate is active
- Page speed is acceptable on mobile and desktop
- Mobile responsiveness confirmed on multiple devices
- All forms submit correctly and send notifications
- Analytics tracking is installed and verified
- Sitemap is generated and accessible
SEO basics
Confirm your SEO foundations are in place before launch.
- Page titles are unique and descriptive
- Meta descriptions are written for each page
- Heading structure is logical (H1, H2, H3)
- Images have descriptive alt text
- URLs are clean and readable
- Robots.txt allows search engine crawling
Final review
Do a final walkthrough of the entire website before sharing it publicly. Check every page on mobile and desktop. Test every form. Verify every link.
A second pair of eyes helps catch things you may have missed. Have someone unfamiliar with the project review the site and report any issues.