Define the offer and audience
Before building a landing page, define the offer and the audience. What are you promoting? Who is it for? What action do you want them to take?
A landing page without a clear offer and audience will not perform well, regardless of design quality.
Plan your landing page sections
Plan each section of your landing page before building. Most landing pages need a headline, subheadline, social proof, benefit sections, trust signals, a call to action, and an FAQ or objection-handling section.
- Headline that matches the traffic source
- Subheadline that clarifies the offer
- Social proof near the top
- Benefit or feature sections
- Trust signals and testimonials
- Clear call to action
- FAQ for objection handling
Write focused copy
Landing page copy should be focused and specific. Address the offer, the benefits, the proof, and the next step. Avoid distractions and unrelated information.
Test before sending traffic
Before sending traffic, test the form, check mobile experience, confirm page speed, and verify that tracking is working. A landing page with a broken form wastes every visitor.