Write for your visitor, not for yourself
Website content should address what your visitors need to know. What questions do they ask? What concerns do they have? What information do they need before contacting you?
Start with your visitor's perspective. Write answers to their questions, not descriptions of your business.
- What problem does your visitor need solved?
- What questions do they ask before contacting you?
- What proof would help them trust you?
- What is the next step you want them to take?
Homepage content guidelines
Your homepage should clearly state what you do, who you help, and what the visitor should do next. Avoid vague language. Be specific about your services and your audience.
Service page content guidelines
Each service page should explain what the service includes, who it is for, how the process works, and what the visitor should do next. Include proof like testimonials or case studies when possible.
About page content guidelines
Your about page should tell your story, explain your credentials, and build trust. Focus on how your background helps your clients, not just your biography.