Start with your services
The core of a service business website is the services section. Each service should have its own page with a clear description, process, and call to action.
If you offer multiple services, create a services overview page that links to individual service detail pages.
- Services overview page
- Individual service detail pages
- Clear descriptions and process for each
- Call to action on every service page
Add trust and credibility pages
Service businesses need trust signals. An about page with your story and credentials, a reviews or testimonials section, and case studies or project examples help visitors feel confident.
Make contact easy
Your contact page should offer multiple ways to reach you: phone, email, form, and possibly live chat. Include contact information in the header or footer of every page.
For service businesses that need estimate requests, a dedicated request form with project details helps qualify leads before the first conversation.