On-page SEO basics
Before launch, confirm every page has a unique title tag, a compelling meta description, and a clear heading structure. These elements help search engines understand your content.
This checklist covers the on-page SEO essentials every page needs.
- Unique title tag for every page
- Compelling meta description for every page
- H1 heading that matches page content
- Logical heading hierarchy with H2s and H3s
- Image alt text for all images
- Keyword-optimized URL slugs
Technical SEO setup
Technical SEO ensures search engines can find, crawl, and index your pages. A sitemap, robots.txt, and proper canonical URLs are essential before launch.
- XML sitemap generated and submitted
- Robots.txt configured correctly
- Canonical URLs set for all pages
- SSL certificate installed and active
- Page speed optimized for mobile and desktop
Analytics and tracking
Set up analytics before launch so you capture traffic from day one. Install tracking code, configure goals, and verify data is being collected.