About page structure
A good about page tells your story, explains your credentials, and helps visitors feel connected to your business. It should answer who you are, why you started, and why visitors should trust you.
This template provides a structure you can adapt for any small business.
- Your story and why you started the business
- Your background, experience, and credentials
- The problem you solve for your customers
- Your values and what makes your approach different
- Personal details that humanize your brand
Content guidance for each section
Each section of your about page serves a purpose. The opening should hook visitors with your story. The credentials section builds authority. The values section helps visitors connect with your mission.
Making your about page credible
Include specific details, real numbers, and authentic language. Avoid generic claims and vague descriptions. Photos of you, your team, and your workspace add authenticity and help visitors feel like they know you.