Consistent branding
Professional websites use consistent colors, fonts, and imagery throughout. Choose a simple color palette, stick to 2 fonts, and use images that match your brand.
- Choose 2 to 3 brand colors and use them consistently
- Limit fonts to 2 families
- Use high-quality images that match your business
- Keep your logo placement consistent
Clear, well-written copy
Professional websites have clear, specific copy. Avoid jargon, vague claims, and generic text. Write for your audience and address their questions directly.
Proofread everything. Typos and grammar errors undermine credibility quickly.
Quality images and media
Use real photos of your work, team, and location when possible. Stock photos can work, but choose carefully and avoid images that look generic.
Optimize images for web so they load quickly without losing quality.
Clean layout and spacing
Professional websites use whitespace effectively. Avoid cramming content together. Give elements room to breathe and use consistent spacing throughout.