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Small Business Website Checklist: Every Page You Need

A complete checklist of pages, content, and tasks needed to plan and launch a small business website.

Jun 15, 20266 min read

Pages checklist

Start with the pages your website needs. This checklist covers the core pages and supporting pages most small business websites require.

  • Homepage with headline, value proposition, and CTA
  • Services or products overview page
  • Individual service or product pages
  • About page with story and credentials
  • Contact page with form, phone, email, and map
  • FAQ page
  • Testimonials or reviews page
  • Privacy policy
  • Terms of service

Content checklist

Each page needs specific content. Use this checklist to make sure you have everything before building.

  • Headlines and subheadlines for each page
  • Body copy that addresses visitor questions
  • High-quality images of your work, team, or location
  • Logo and brand assets
  • Testimonials or review quotes
  • Contact information (phone, email, address)
  • Calls to action on every page

Technical checklist

Before launching, confirm the technical basics are in place.

  • Domain name purchased and configured
  • Hosting set up
  • SSL certificate active
  • Mobile-responsive design
  • Page speed optimized
  • Analytics tracking installed
  • Sitemap submitted to search engines
  • Contact forms tested

Website planning disclaimer

SiteBuildHub helps plan websites. Results depend on your offer, market, traffic, copy, design, trust, and follow-up. No guarantee of leads, rankings, sales, or conversions is made or implied.

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