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Website Content Checklist: What to Prepare Before Building

A website content checklist for planning copy, images, and media for every page on a small business website.

Jun 10, 20265 min read

Content for your homepage

Your homepage needs a clear headline, a value proposition, an introduction to your services, social proof, and a call to action.

  • Headline that states what you do
  • Subheadline that clarifies the benefit
  • Brief service overview
  • Social proof (reviews, logos, or stats)
  • Primary call to action
  • Hero image or video

Content for service pages

Each service page needs a description, process explanation, proof, and a call to action.

  • Service name and description
  • Who the service is for
  • Process or methodology
  • Testimonials or case studies
  • Pricing information or starting rates
  • Call to action to request service

Content for your about page

Your about page tells your story and builds trust. Include your background, credentials, and what makes your approach different.

  • Your story and background
  • Credentials and certifications
  • Photos of your team or workspace
  • Mission or values statement
  • Client logos or notable projects

Content for your contact page

Your contact page should make it easy for visitors to reach you through multiple channels.

  • Contact form
  • Phone number
  • Email address
  • Business address with map embed
  • Hours of operation
  • Social media links

Website planning disclaimer

SiteBuildHub helps plan websites. Results depend on your offer, market, traffic, copy, design, trust, and follow-up. No guarantee of leads, rankings, sales, or conversions is made or implied.

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