Core pages every small business website needs
Every small business website needs a core set of pages. These pages answer the basic questions visitors have: what do you do, who are you, and how do I reach you?
Missing any of these pages can cost you inquiries and credibility. Start with the essentials before adding specialty pages.
- Homepage with clear value proposition
- Services or products page
- About page with your story and credentials
- Contact page with multiple ways to reach you
- Privacy policy and terms of service
Supporting pages that build trust
Beyond the core pages, supporting pages help visitors feel confident in their decision to contact you. These include FAQs, testimonials, project galleries, and case studies.
Not every business needs all of these, but most benefit from at least a FAQ page and some form of social proof.
Specialty pages based on your business type
Depending on your business, you may need specialty pages. Local businesses benefit from location pages. Contractors need service pages and project galleries. Consultants may want a speaking or media page.
Plan your pages based on what your visitors need to know before contacting you. A website planning checklist helps you identify which pages matter for your business type.
How many pages is enough
Most small business websites work well with 5 to 15 pages. More pages are not always better. Each page should serve a purpose and have enough content to justify its existence.
Focus on quality over quantity. A well-written 7-page website outperforms a 30-page site with thin content.