Audit your current website
Before redesigning, understand what you have. Review your current pages, content quality, traffic patterns, and what is working versus what needs improvement.
A thorough audit helps you keep what works and fix what does not.
- List all current pages and their performance
- Review content quality and identify gaps
- Check analytics for top pages and traffic sources
- Gather feedback from visitors or team members
- Inventory images, assets, and brand materials
Plan your new website structure
Use your audit findings to plan the new structure. Decide which pages to keep, which to improve, which to merge, and which to remove. Plan new pages based on visitor needs.
- Map current URLs to new URL structure
- Plan 301 redirects for changed URLs
- Design new sitemap and navigation
- Identify new pages needed for the redesign
Launch the redesigned website
Before launching the redesigned site, verify all redirects work, test the new design on mobile and desktop, check page speed, confirm SEO basics, and monitor traffic after launch.